26 - 28 November, 2018
Le Méridien Dubai Hotel & Conference Centre, Dubai, United Arab Emirates

Media Center

B2B Marketing brochure

Download the brochure for Middle East’s first B2B Marketing conference on 26-28 November in Dubai, to bring together B2B marketing leaders and internationally-renowned CMO’s, account-based marketers, content ‘kings’ and martech superstars under one roof to share top tips for deliver ...

Report

The Next-Generation of B2B Purchasing: Millennials, Marketplaces and Digital Buying Preferences

Download this report to learn how B2B brands are shifting their strategies to create a focus on their digital experience to match high customer expectations. Topics covered in the report include: The gap between B2B buyer needs and sales experiences Recognising buyer experience needs in digital channels Differences in channel...

7 DIGITAL AGE STRATEGIES THAT B2B MARKETERS CANNOT AFFORD TO IGNORE

Download our digital strategy list now to discover how B2B marketers can remain relevant, engaging and ultimately successful in appealing to the heightened demands of an evolving target audience. From revisiting and updating older concepts like ABM and various lead generation techniques, to introducing emerging technologies like AI and machine...

Infographic

Humanising B2B Customer Journey and Purchasing Habits

Download this infographic which highlights the B2B customer journey and purchasing habits and also explore what it takes for B2B organisations to attract and retain customers in today's increasingly digital landscape. 

Additional Event Information

Agenda at-a-glance

Download the agenda at-a-glance now and get a quick glimpse into the topics and sessions to be covered during the event to find out what’s in store for you.