B2B Marketing brochure
Download the brochure for Middle East’s first B2B Marketing conference on 26-28 November in Dubai, to bring together B2B marketing leaders and internationally-renowned CMO’s, account-based marketers, content ‘kings’ and martech superstars under one roof to share top tips for deliver ...
The Next-Generation of B2B Purchasing: Millennials, Marketplaces and Digital Buying Preferences
Download this report to learn how B2B brands are shifting their strategies to create a focus on their digital experience to match high customer expectations. Topics covered in the report include: The gap between B2B buyer needs and sales experiences Recognising buyer experience needs in digital channels Differences in channel...
7 DIGITAL AGE STRATEGIES THAT B2B MARKETERS CANNOT AFFORD TO IGNORE
Download our digital strategy list now to discover how B2B marketers can remain relevant, engaging and ultimately successful in appealing to the heightened demands of an evolving target audience. From revisiting and updating older concepts like ABM and various lead generation techniques, to introducing emerging technologies like AI and machine...
Humanising B2B Customer Journey and Purchasing Habits
Download this infographic which highlights the B2B customer journey and purchasing habits and also explore what it takes for B2B organisations to attract and retain customers in today's increasingly digital landscape.