Download this report to learn how B2B brands are shifting their strategies to create a focus on their digital experience to match high customer expectations.
Topics covered in the report include:
- The gap between B2B buyer needs and sales experiences
- Recognising buyer experience needs in digital channels
- Differences in channel preferences by age groups
- Transforming digitally to meet the needs of today’s B2B Customer
- Developing marketplace strategies to best serve the customer
Download our digital strategy list now to discover how B2B marketers can remain relevant, engaging and ultimately successful in appealing to the heightened demands of an evolving target audience. From revisiting and updating older concepts like ABM and various lead generation techniques, to introducing emerging technologies like AI and machine learning, B2B marketing is undergoing massive iterative change.