The Next-Generation of B2B Purchasing: Millennials, Marketplaces and Digital Buying Preferences

The Next-Generation of B2B Purchasing: Millennials, Marketplaces and Digital Buying Preferences

Download this report to learn how B2B brands are shifting their strategies to create a focus on their digital experience to match high customer expectations.

Topics covered in the report include:

  • The gap between B2B buyer needs and sales experiences
  • Recognising buyer experience needs in digital channels
  • Differences in channel preferences by age groups
  • Transforming digitally to meet the needs of today’s B2B Customer
  • Developing marketplace strategies to best serve the customer

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