Head of Account Based Marketing
- From funnel to triangle: Is traditional lead generation dead?
- The rise of ABM (Account-Based Marketing): Driving growth from a one-to-one strategy
- An overview of programmatic tools needed to win B2B customer
10:00 AM INTERNATIONAL TRAILBLAZER: Getting to grips with Account-Based Marketing – what is it and how do you do it?
- A snapshot of the journey that Fujitsu have taken to implement strategic ABM
- Understand what’s required to make a great ABMer
- Striking the right balance between, ABM, PPC, SEO and inbound
- Should you be layering ABM on top of an inbound strategy?
- Blended ABM: What is it and how do I do it?