26 - 28 November, 2018
Le Méridien Dubai Hotel & Conference Centre, Dubai, United Arab Emirates

Andrea Clatworthy

Head of Account Based Marketing
Fujitsu, EMEIA

9:15 AM Opening Panel: Death of the B2B marketing funnel

  • From funnel to triangle: Is traditional lead generation dead?
  • The rise of ABM (Account-Based Marketing): Driving growth from a one-to-one strategy
  • An overview of programmatic tools needed to win B2B customer


10:00 AM INTERNATIONAL TRAILBLAZER: Getting to grips with Account-Based Marketing – what is it and how do you do it?

  • A snapshot of the journey that Fujitsu have taken to implement strategic ABM
  • Understand what’s required to make a great ABMer

10:15 AM Panel discussion: Is inbound marketing really dead?

  • Striking the right balance between, ABM, PPC, SEO and inbound
  • Should you be layering ABM on top of an inbound strategy?
  • Blended ABM: What is it and how do I do it?


Check out the incredible speaker line-up to see who will be joining Andrea.

Download The Latest Agenda