26 - 28 November, 2018
Le Méridien Dubai Hotel & Conference Centre, Dubai, United Arab Emirates

Ayman Abouseif

VP of Product and Services Marketing - Global Marketing

12:10 PM Building the business case for marketing automation: Looking beyond the leads

  • Finding the best automation model for your business needs: Subscription versus ownership
  • Using marketing automation to develop in – house expertise and reduce outsourcing costs
  • Preparing for automation investment: How to ensure data integrity

3:30 PM Programmatic ABM: How to optimise your content strategy for best in-class lead generation

  • Generating scalable content for your B2B buyer persona
  • Educating your market: How to identify the needs of your prospective accounts
  • An overview of the best scalable content models for a successful one-to-many approach

Check out the incredible speaker line-up to see who will be joining Ayman.

Download The Latest Agenda