Senior Vice President, Head of Communications Middle East, Russia
- Striking the right balance between, ABM, PPC, SEO and inbound
- Should you be layering ABM on top of an inbound strategy?
- Blended ABM: What is it and how do I do it?
- Going beyond lead generation: How to effectively educate your prospects at all stages of the marketing funnel
- Utilizing data driven storytelling to drive engagement along the buying journey
- Build on and leverage employees to drive engagement and trust