26 - 28 November, 2018
Le Méridien Dubai Hotel & Conference Centre, Dubai, United Arab Emirates

Benjamin Schroeder


Senior Vice President, Head of Communications Middle East, Russia
Siemens


10:15 AM Panel discussion: Is inbound marketing really dead?

  • Striking the right balance between, ABM, PPC, SEO and inbound
  • Should you be layering ABM on top of an inbound strategy?
  • Blended ABM: What is it and how do I do it?

Panellists:

11:50 AM Understanding the new B2B sales cycle: Tips for staying one step ahead of the B2B buyer

  • Going beyond lead generation: How to effectively educate your prospects at all stages of the marketing funnel
  • Utilizing data driven storytelling to drive engagement along the buying journey
  • Build on and leverage employees to drive engagement and trust


Check out the incredible speaker line-up to see who will be joining Benjamin.

Download The Latest Agenda