Regional Strategy Lead
- From funnel to triangle: Is traditional lead generation dead?
- The rise of ABM (Account-Based Marketing): Driving growth from a one-to-one strategy
- An overview of programmatic tools needed to win B2B customer
- Generating scalable content for your B2B buyer persona
- Educating your market: How to identify the needs of your prospective accounts
- An overview of the best scalable content models for a successful one-to-many approach
• Understand the critical role of 'talent and technology' in modern B2B marketing
• Learn how to attract the talent that's right for your business
• Be prepared to make difficult choices to retain talent and evolve your culture
• Includes real examples from global brand leaders
- Striking the right balance between, ABM, PPC, SEO and inbound
- Should you be layering ABM on top of an inbound strategy?
- Blended ABM: What is it and how do I do it?