26 - 28 November, 2018
Le Méridien Dubai Hotel & Conference Centre, Dubai, United Arab Emirates

Helen Rankin

Regional Strategy Lead

9:15 AM Opening Panel: Death of the B2B marketing funnel

  • From funnel to triangle: Is traditional lead generation dead?
  • The rise of ABM (Account-Based Marketing): Driving growth from a one-to-one strategy
  • An overview of programmatic tools needed to win B2B customer


3:30 PM Programmatic ABM: How to optimise your content strategy for best in-class lead generation

  • Generating scalable content for your B2B buyer persona
  • Educating your market: How to identify the needs of your prospective accounts
  • An overview of the best scalable content models for a successful one-to-many approach

9:15 AM Employer branding – the secret to winning and keeping the best talent in MENA

• Understand the critical role of 'talent and technology' in modern B2B marketing
• Learn how to attract the talent that's right for your business
• Be prepared to make difficult choices to retain talent and evolve your culture
• Includes real examples from global brand leaders

10:15 AM Panel discussion: Is inbound marketing really dead?

  • Striking the right balance between, ABM, PPC, SEO and inbound
  • Should you be layering ABM on top of an inbound strategy?
  • Blended ABM: What is it and how do I do it?


Check out the incredible speaker line-up to see who will be joining Helen.

Download The Latest Agenda