26 - 28 November, 2018
Le Méridien Dubai Hotel & Conference Centre, Dubai, United Arab Emirates

Helga Eriksson


Global Head of Content & Social Media
Maersk


3:30 PM Programmatic ABM: How to optimise your content strategy for best in-class lead generation

  • Generating scalable content for your B2B buyer persona
  • Educating your market: How to identify the needs of your prospective accounts
  • An overview of the best scalable content models for a successful one-to-many approach

9:45 AM Global case study: Improving relationships and enhancing revenue through Linkedin Account- Based Marketing

  • Driving a one-to few AMB strategy through Linkedin
  • Combining social selling with Account-Based Marketing
  • How to implement effective account targeting using Linkedin


Check out the incredible speaker line-up to see who will be joining Helga.

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