26 - 28 November, 2018
Le Méridien Dubai Hotel & Conference Centre, Dubai, United Arab Emirates

Irene O’Gorman


CMO - Director of Sales and Marketing
KPMG (Lower Gulf Region)


9:15 AM Opening Panel: Death of the B2B marketing funnel

  • From funnel to triangle: Is traditional lead generation dead?
  • The rise of ABM (Account-Based Marketing): Driving growth from a one-to-one strategy
  • An overview of programmatic tools needed to win B2B customer

Panellists:

2:30 PM Leveraging thought leadership and PR to build brand eminence

  • Indentifying the needs of your audience and creating a value proposition
  • Making the most of white papers and syndicated article distribution
  • How to create effective case-studies


Check out the incredible speaker line-up to see who will be joining Irene.

Download The Latest Agenda