26 - 28 November, 2018
Le Méridien Dubai Hotel & Conference Centre, Dubai, United Arab Emirates

Rita Rosen


Head of Marketing and Business Development
BDO


10:30 AM Getting to know the personality behind the title: How to develop meaningful relationships in the world of B2B

  • Voice of the market and importance of meaningful relationships
  • Strategy to understand the needs and action in objection handling process
  • Key steps to win more business: Advanced selling to the customer of tomorrow

3:30 PM Programmatic ABM: How to optimise your content strategy for best in-class lead generation

  • Generating scalable content for your B2B buyer persona
  • Educating your market: How to identify the needs of your prospective accounts
  • An overview of the best scalable content models for a successful one-to-many approach


Check out the incredible speaker line-up to see who will be joining Rita.

Download The Latest Agenda