Marketing Head and Lead, Middle East, Africa and South Asia
- Striking the right balance between, ABM, PPC, SEO and inbound
- Should you be layering ABM on top of an inbound strategy?
- Blended ABM: What is it and how do I do it?
11:20 AM Understanding the mechanics of group buying decisions and their impact on your buyer persona
- How to correctly map the buying process in your targeted accounts
- Why rigid persona targeting won’t work: How to generate content to appeal to the junior buyer the CMO and everyone in between