26 - 28 November, 2018
Le Méridien Dubai Hotel & Conference Centre, Dubai, United Arab Emirates

Sudharsan Natesan


Marketing Head and Lead, Middle East, Africa and South Asia
Finastra


10:15 AM Panel discussion: Is inbound marketing really dead?

  • Striking the right balance between, ABM, PPC, SEO and inbound
  • Should you be layering ABM on top of an inbound strategy?
  • Blended ABM: What is it and how do I do it?

Panellists:

11:20 AM Understanding the mechanics of group buying decisions and their impact on your buyer persona

  • How to correctly map the buying process in your targeted accounts
  • Why rigid persona targeting won’t work: How to generate content to appeal to the junior buyer the CMO and everyone in between


Check out the incredible speaker line-up to see who will be joining Sudharsan.

Download The Latest Agenda