26 - 28 November, 2018
Le Méridien Dubai Hotel & Conference Centre, Dubai, United Arab Emirates

Yasmin Khaliq


Marketing Director MENA
Equinix


3:00 PM Going beyond Linkedin: Why Facebook should be every B2B marketers new best friend

  • Creating strategies to capture the B2B consumer in the B2C world
  • How to create content for Facebook
  • Knowing how to utilise your ad spend on Facebook: Developing campaign-level marketing objectives for B2B Facebook advertising

3:30 PM Programmatic ABM: How to optimise your content strategy for best in-class lead generation

  • Generating scalable content for your B2B buyer persona
  • Educating your market: How to identify the needs of your prospective accounts
  • An overview of the best scalable content models for a successful one-to-many approach


Check out the incredible speaker line-up to see who will be joining Yasmin.

Download The Latest Agenda